The Crochet Fox is a blog dedicated to making the art of crocheting feel fresh, accessible, and exciting for a younger generation. Offering free patterns, tutorials, and articles, the blog aims to breathe new life into a traditional craft and grow a vibrant community of new crocheters. The visual identity embraces a playful, nostalgic tone, drawing inspiration from the bold and lively aesthetic of 1960s and ’70s crochet culture. By referencing this era when crochet was widely enjoyed as a trendy hobby, it repositions the craft as something fun and youthful, rather than old-fashioned.
Designed with a millennial audience in mind, the colour palette leans more neutral to complement modern tastes while still evoking warmth and charm. This retro influence is balanced with clean, contemporary styling to ensure the brand feels current. The custom fox mascot, designed to resemble a hank of yarn, makes the blog’s focus instantly recognisable while adding a friendly, approachable character to the brand.
Project Scope:
Brand Identity, Digital and Print Collateral, Illustrations, Website Interface Design
Project Duration:
2 months
Tools used:
Adobe Illustrator, InDesign, XD, and Photoshop
Brand Identity, Digital and Print Collateral, Illustrations, Website Interface Design
Project Duration:
2 months
Tools used:
Adobe Illustrator, InDesign, XD, and Photoshop
